Good to Great and the Social Sectors
James C. He then worked as a product manager for Hewlett-Packard . Collins began his research and teaching career on the faculty at Stanford University's Graduate School of Business , where he received the Distinguished Teaching Award in In , he founded a management laboratory in Boulder, Colorado , where he now conducts research and teaches executives from the corporate and social sectors . Collins has authored or co-authored six books based on his research, including the classic Built to Last: Successful Habits of Visionary Companies , a fixture on the Business Week best-seller list for more than six years, which has been translated into 25 languages. His most recent book is Great by Choice.
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His tag line is the title of this entry: why business thinking is not the answer. Few are great. When you compare great companies with good ones, many widely practiced business norms turn out to correlate with mediocrity, not greatness. So, then, why would we want to import the practices of mediocrity into the social sectors? Well for a business financial returns are a reasonable measure, he notes. But he goes on to say:.