Martin Lindstrom: Irrational Decisions & Buyology
New Book Coming Soon Find out how to turn bureaucracy into innovation. Lindstrom delves deep beneath the surface to explore the human senses and how these are activated in the decision making process. The reliance on a 2-dimensional sensory advertising world becomes the catalyst to the question: why? We have 5 senses available, Lindstrom contends, why not use them all to make a brand truly touch its market. He explores this notion, and how marketers,armed with this knowledge, are able to push the purchase buttons — stronger than ever before. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.
Ready? Here comes the long-awaited shift in employee & customer happiness.
Not in United States? Choose your country's store to see books available for purchase. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:.