1501135929 - Shoe Dog- A Memoir by the Creator of Nike
Read the full comprehensive summary at Shortform. Like many entrepreneurs, Phil Knight started by solving his own problem — running shoes. A former runner himself, Phil knew what his customers wanted, how they thought, and what would get them onboard. Phil Knight started his shoe career selling imported Japanese shoes from the company Onitsuka, not by manufacturing his own. He sold his first shoes at track meets out of the trunk of his car, and their design and quality become a hit.
Phil Knight. He offers no stories of glamorous superstar-athlete endorsements. In fact, his few stories of signing up athletes totally lack flash. He offers no insights into famous Nike endorsers like Michael Jordan. You see Nike grow in his recounting of episodes from its earliest struggles and triumphs. Knight provides memorable, vivid portraits of compelling, quixotic characters, such as legendary University of Oregon running coach and shoe-design pioneer Bill Bowerman and equally legendary, inspirational champion runner Steve Prefontaine.
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight  Shoe Dog: A Memoir by the Creator of Nike PDF  Shoe Dog: A Memoir by the Creator of Nike by by.
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Phil Knight opens up in ways few CEOs are willing to do. Selling the shoes from the trunk of his car in , Knight grossed eight thousand dollars that first year. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog , he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs.
That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship and the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention. Toggle navigation. New to eBooks. How many copies would you like to buy?
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