A Step Process For Finding Your 1, True FansThe 1, true fans theory is commonly cited as the single most critical piece of business advice for any online entrepreneur. It's so powerful that it helped me and my students generate ,'s of email subscribers and millions of dollars in sales with our virtual summits in just the past year alone. Note: This in-depth guide to building your fan base and getting your first 1, true fans quickly is over 5, words long, so you can check the table of contents below to jump to the section you'd like to dive in to more. As the theory goes, if you can find 1, people who will purchase, or at the least promote, everything you produce, you can bring in enough revenue to live comfortably. Imagine the rush of excitement that burst through the minds of thousands of fed up nine-to-fivers. Facebook, which started as a social media platform for Harvard students only , was four years old.
How To Make $100,000 Per Year - 1,000 True Fans by Kevin Kelly Summary:
1,000 True Fans – Still Relevant?
After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself. And then, I plugged numbers into a template. If I could get 50 to leads per day, and then work in a viral mechanism where readers invited new subscribers, this would happen within a year or two. After all, with the quality of content and value I planned to deliver, it was likely to be more than one-third of my audience! Remember, this was way back when email was killer. No spam, no email overload, no body part enlargement or lottery scam messages — yet.
You just need 1, true fans… who are willing to pay you. He goes on to demonstrate that these 1, true fans are not at the end of the long tail, but rather closer to the curve that separates the long tail from the head of the tail:. To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly.
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Before we ever made a dollar as YouTube entrepreneurs, we used to think you needed an amazing, once in a lifetime idea to start a business. The short article was called 1, True Fans and it was written by Kevin Kelly. Kelly is the founding executive editor of Wired magazine, where he now has the baller title of Senior Maverick. If you want to make a living as a creator—you need to find 1, people who would be interested in buying what you produce. If you can do this, you can make enough money to live comfortably for the rest of your life.
This essay was written in , when this now popular idea was embryonic and ragged. At the suggestion of author Tim Ferriss, I updated and rewrote the essay to appear in his new book, Tools of Titans. In my eagerness I posted this updated version here recently, but have taken it down and will repost it to coincide with the December 6 publication of Tims book. In the meantime the old version continues to dwell here. Look for the updated version in Tools of Titans or here in this space after Dec 6, Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.