Download Free Chapter: Playing To WinHow Strategy Really Works is a book about strategy, written by A. Over the course of our careers, we worked to develop a robust framework around our strategic approach, a way to teach the concepts to others, and a methodology for bringing it to life in an organization. Really, strategy is about making specific choices to win in the marketplace. In short, strategy is choice. More specifically, strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Rather than develop strategies, many leaders tend to approach strategy in one of the following ineffective ways:. When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that would make winning even a remote possibility.
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Playing to Win: How Strategy Really Works
Free shipping. Good to Great - Jim Collins [Digital , ]. Lafley, Roger L. What is an e-B00k? An eBook is an electronic book, one you read digitally on your computer, laptop screen or on devices called eBook readers. You will find them in various formats and until the industry has a standard accessible in all devices these various formats will exist. PDF format is a popular format for eBooks.
The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The authors provide perspectives on how to put the framework into practice, offering practical tips and personal insights. The book's Introduction, How Strategy Really Works 6 pages , lays the foundation by highlighting the central concepts. The authors define strategy as making choices of what to do and what not to do, and explain why this process is essential to understanding and planning for a business. The chapter ends with a look at common, yet ineffective, ways that leaders tend to approach strategy, thus setting up the arguments presented in the chapters.
I talked with Roger recently about his new book. Roger Martin : We feel that most people involved in strategy find it complicated, largely unpleasant and pretty unproductive. It is written for anybody who needs to decide where to play and how to win. But anybody running a business unit, a brand or a function needs to think about strategy in a similar fashion. SD: How does this book relate to the advent of customer capitalism that you have written about before? Roger Martin : The book is tightly tied to the idea of customer capitalism.