Groundswell winning in a world transformed by social technologies pdf

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groundswell winning in a world transformed by social technologies pdf

Groundswell (book) - Wikipedia

Written by two analysts at Forrester Research, Groundswell offers descriptions of social media, examples of effective application, and a step-by-step approach to the development and implementation of a successful social media strategy. If you question this shift in power, just go online to Wikipedia, Facebook, MySpace, YouTube, and LinkedIn to see how many people are active in this groundswell. The authors provide a four-step planning process, the POST method, as the foundation for groundswell thinking. POST asks the following questions, which are critical to developing an effective social media plan. Groundswell guides you step by step through the POST process, providing examples, case studies, and tools to analyze your business and determine what best fits your needs, as well as those of your customers. In Chapter 11, the book also discusses how you can use these tools inside your company to listen to, talk with, energize, support, and ultimately embrace your employees.
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Groundswell: Winning in a World Transformed by Social Technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry--yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In this updated and expanded edition of "Groundswell," featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: 1 Evaluate new social technologies as they emerge, 2 Determine how different groups of consumers are participating in social technology arenas, 3 Apply a four-step process for formulating your future strategy, and 4 Build social technologies into your business.

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