Chip Heath Made to Stick
Made to Stick Summary & Review
A simple building would be erected with impermeable materials that industry could supply. It would be a great shelter, like a great hat, to keep out the rain, and to protect from the great inclemency of the sun and of storms. Inside, a pool of clear running water, a library, and a large meeting room. Rather than being of glass, the windows would be made of a fine mesh Sousa, , p. And he went further, prescribing the clothing of the members: pajamas, sandals or boots made of interwoven thongs, and straw hats for the men; Greek-style tunics, hats decorated with flowers, and sandals for the women. Children would wear light clothing so they were free to move about. To fill their time, they would grow fruit trees and engage in simple craftwork.
Chip Heath and Dan Heath: Made to Stick Book Summary
Books, Audiobooks and Summaries. Here we go! Ever heard of the curse of knowledge? When a person shares an idea , he has all the information behind that other people do not have access to. The first group has to listen, while the second one has to beat a rhythm of a known song. When one person is beating the rhythm , and the other has to guess what the song is, rarely the person who hears the beat knows what the song really was.
Made To Stick is a practical resource on how to communicate effectively in a way that your message will influence and motivate to take action. The person sharing the idea knows all the nuances the receiver has no idea about. The authors highlight the principles are not a mathematical formula which will guarantee your ideas will stick, but they are proven methods that will increase the likelihood:. The authors suggest you use the inverted pyramid of journalism , such as starting from the most important aspect, then add important details, and then all the other background information. I particularly liked the idea of CI, or Commander Intent, very useful when you need people to act on your behalf in a big organization.