Essentials of Management , Ninth Edition - PDF Free DownloadConnect C. My Bookshelf C. Forgot your password? Don't have an account? Create an account now. Instructors: choose ebook for fast access or receive a print copy.
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Essentials of Shock Management
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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic. Search all titles. Search all titles Search all collections.
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