Download pdf Hug Your Haters How to Embrace Complaints and Keep Your …Clearly, there's a disconnect somewhere, and it's costing companies millions. It's based on extensive proprietary research that Jay conducted with the help of Edison Research. What Jay discovered about where, how, and why customers complain will have major implications for your business. Start addressing customer complaints on social media, in forums, and on review sites, because the phone is going the way of the dinosaur : "Tomorrow's customers will look at the telephone the way we look at a butter churn I have two teenagers at home.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Want to see what other books SEJ has covered? And now, I finally have my hands on a real, live copy. I am a little excited. Jay has a very relaxed, approachable tone with just enough humor to keep me reading. Right from the start, Hug Your Haters is filled with good advice. You can create an awesome product, but you can, and likely will, be undercut on pricing.
BenBella Books, The last 15 years have been expansive ones for marketers. Digital media has exploded what used to be a rather static business, ushering in the era of big data, discovering mother lodes of customer insights, and offering an ever-increasing number of platforms, devices, and media channels where marketers can reach their customers. Most illuminating to me is combining small data with big data by spending time in homes watching, listening, noticing and teasing out clues to what consumers really want. And just what are teenage girls in Europe doing between and every morning? In answering each of the above questions, Lindstrom is striving to solve a marketing problem. And it is a thrill for readers to follow him from initial research to solution.
Download PDF Read online. Haters are not your problem.
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Jay Baer. Social media outlets give your customers a channel for making public statements about your product or services. Marketing expert Jay Baer cautions that executives who dismiss haters as irrelevant are missing the real issue. By replying, you can transform critics into boosters. Haters provide a valuable source of information about the issues facing your consumers and a perfect avenue for fixing problems and earning their loyalty. Baer does a masterful job of explaining what haters want and how your business can deal with them. He wrote the New York Times bestseller Youtility.
Look Inside. Mar 01, ISBN Haters are not your problem. Ignoring them is. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.