Is your emerging-market strategy local enough? | McKinseyOur mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Our flagship business publication has been defining and informing the senior-management agenda since Our learning programs help organizations accelerate growth by unlocking their people's potential. In terms of purchasing-power parity PPP. Emerging markets will represent an even larger share of the growth in product categories, such as automobiles, that are highly mature in developed economies.
What’s Next in Emerging Markets
Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods FMCG industry. Tapping into the undiscovered opportunities in these markets requires a keen understanding of the circumstances that suggest the greatest opportunities for growth. Paired with Nielsen data and expert analysis, a clearer picture begins to emerge and previously unearthed opportunities rise to the top. This report analyzes two notable categories within the FMCG industry—snacks and beer—to understand trends that are driving growth and indicative of undisclosed opportunities. And that in and of itself is a signal that global manufacturers ought not ignore.
Below are the available bulk discount rates for each individual item when you purchase a certain amount. Publication Date: April 28, The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions credit-card systems, intellectual-property adjudication, data research firms that facilitate efficient business operations.
Winning in Emerging Markets: A Road Map for Strategy and Execution. Article ( PDF Available) · July with 6, Reads. How we Download full-text PDF.
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Cost-effective market coverage in India
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Professional schools for business, medicine, engineering, and law are established in order to produce research and teaching that are relevant for practice. Despite concerns that practitioners often fail to adopt the findings of research Van de Ven, , there is very little doubt that a training in medicine, engineering, or law is essential in order to be a physician, an engineer, or a lawyer. The same, however, cannot be said for business. In fact, not only has the gap between management science and practice been widening more than in other professional schools, making academic research less useful for solving practical managerial problems Bartunek et al. Another convincing argument is that teaching in business schools can even be very harmful for managerial practice Mintzberg,