9 Handy Tips For Planning A Successful Book Launch • Writer's EditSometimes it is not about the book. Book parties are not your usual parties. Yes, they are and should be a celebration. It is a real thing. But a party is a party. I am not a marketer. I am not a publicist.
How to Throw a Book Launch Party
How can you make it happen on a shoestring budget? Read on. It may have been your dream to do this as a kid. Ignore that urge. Many shops book up months in advance and can only be bothered with New York Times bestselling authors, or are in townships with weird fire codes that prevent too many folks gathering in one place. In short, it may be tough to get in.
When authors finish their books, it is generally the end of a long journey: seemingly unending edits and rewrites; decisions and more decisions about your layout design; thoughts on which social networking you should use; and, whether your book should come out during a particular month to coincide with the book's theme. I know this all too well, having finished a book, and investing hours into what would be my next move. But whether authors know it or not, finishing your book is actually the beginning. This is why book launch parties can be a great promotional tool. If done right, they can provide crucial momentum. Authors can use them to connect with the people who make up their core support network, do some self-congratulating in an artful, not-so-obvious way, and creatively market their book to new people in attendance. One of the best book launch events I have ever attended was organized last year by writer Stella Mowen.
I certainly made that mistake and only realized that I should do a book launch party after listening to Alice Osborn speak at a Non-fiction Authors Association meetup group two weeks prior to my official book launch. I am so glad that Alice inspired me to throw a book launch party—a celebration for reaching a huge milestone in writing my first book, making 1 Amazon Best Seller, and thanking the colleagues, mentors, and clients who helped me achieve that success. Ideally, you are planning this at least two months in advance so you can have people save the date on their calendars.
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But if you like the book creation process , you might also enjoy all those little decisions and the many chances to be creative that it opens to you. One of the more institutionalized ways to have a good time in book publishing is with a book launch party. But a book launch party can be a great way to give your marketing a push, too. After all, a lot of books take years to write and months to edit, design, lay out, proofread, and set up for publication. Do you need a book launch party? Although it can be a great promotional activity, a big party can put your budget into a hole so deep it will never recover.
Throwing a book launch party is an outstanding way to launch your book and drum up interest and even free publicity—by word of mouth or online. But know that the party is more about the sale and breaking even than it is about the party. Like any business, there are some important decisions and planning ideas that will make or break your party. Book launch parties can be held in person or online, depending on your budget. The remainder of this blog post is designed to help you host the best book launch ever, giving you suggestions and tips for an outstanding release. One big decision you need to make is the venue. If your book party is in person rather than online, popular and cheap venue choices include a library or a bookstore, but you could also hold the party at a hotel most have big conference or party rooms or a local cafe.