How to Book Shows for Your Band at a Live Music VenueGigs — before a booking agent will work with you every musician has to start out booking their own gigs and concerts. It can feel like a hopeless game of cold calling promoters and venue owners only to get turned down or ignored. Venues want to book bands with experience. And that means getting the spot as a new or unestablished band can be very tricky. A promoter or venue owner is someone who buys talent. Depending on the size of the venue, they work independently or with booking agents to book bands and musicians to perform.
How To Book Live Shows as an Independent Artist
How to book your first gig
Booking gigs is one of most time-consuming non-musical activities artists engage in. It takes a long time to craft set lists that are ready to play, it takes a long time to develop promotional materials, and then the process of booking gigs can require a lot of time too. Between researching and seeking out opportunities, contacting promoters, following up, organizing, and promoting a show, the time commitment is more significant than you might even realize. All of that makes booking gigs intimidating for some. There are plenty of credentials, documents, and materials that will help you get booked and help you book better gigs, but it is not necessary to have all of them right away.
And, of course, everyone wants to offload the booking to an agent. When I ran my own booking agency, I received over packages per week from eager bands desperate to get a booking agent. And I got dozens of calls every single day from artists asking me if they could open up for my tours. After I closed my booking agency there was one booking consultation company that I began to hear wonderful things about. They are instrumental in helping artists effectively book shows and tours.