Marketing for healthcare organizations philip kotler pdf

9.68  ·  7,832 ratings  ·  963 reviews
Posted on by
marketing for healthcare organizations philip kotler pdf

Books — Philip Kotler

Du kanske gillar. Marketing 3. Good Works! Marketing 4. Ladda ned. Spara som favorit. Laddas ned direkt.
File Name: marketing for healthcare organizations philip kotler pdf.zip
Size: 62979 Kb
Published 27.05.2019

Medical Marketing for New Patients

STRATEGIC MARKETING FOR HEALTH CARE ORGANIZATIONS Building a Customer-Driven Health System PHILIP KOTLER, JOEL SHALOWIT Start by pressing the button below! Report copyright / DMCA form · DOWNLOAD PDF.

Publications

As the access to this document is restricted, you may want to search for a different version of it. More about this item Statistics Access and download statistics Corrections All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:vyip See general information about how to correct material in RePEc.

You are currently using the site but have requested a page in the site. Would you like to change to the site? Philip Kotler , Joel I. Shalowitz , Robert J. View Instructor Companion Site. Contact your Rep for all inquiries.

To browse Academia. Skip to main content. You're using an out-of-date version of Internet Explorer. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up.

Evaluation Copy

Praise for Strategic Marketing for Health Care Organizations"This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech firms to Web portals, that illustrate how to make it happen. A tour de force. Herzlinger, Nancy R. McPherson Professor of Business Administration, Harvard Business School"This book is a first-rate introduction to the concepts and tools professional marketers use to develop cutting-edge value propositions for key target audiences in a range of health care arenas. It offers both frameworks for thinking about marketing strategy and insights into a range of tactical alternatives. It is a state-of-the-art volume for those in various health care fields who are eager to be better marketers, students who want to join their ranks, and those who simply are wondering what marketing is all about and how it might help their organizations. Andreasen, professor of marketing, McDonough School of Business, Georgetown University"Kotler, Shalowitz, and Stevens, in this important book, Strategic Marketing for Health Care Organizations, make many valuable contributions to our field, especially their discussion of tradeoffs among the three core aims of any health care system: cost, quality, and access.

.

1 thoughts on “

Leave a Reply