Essentials Of Marketing - PDF Free DownloadWelcome to TextbookTrader. Juta Legal and Academic Publishers. Free Delivery on every textbook within 3 - 5 working days anywhere within South Africa. This textbook has no torn or missing pages, has no writing or highlighting. It's like new This textbook has no large tears or any missing pages, it may contain very little writing or highlighting. Used once or twice
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Marketing: Essentials, 5th edition This thoroughly updated text engages students with its clear presentation, colorful examples, and fresh visuals. The authors' backgrounds are clearly evident, with B to B examples Clow and international examples Lascu in every chapter. The book lends itself to both the traditional and online class environments: the end-of-chapter critical thinking questions work for classroom discussion or online assignments, and the videos available through the blog are pedagogically useful in any setting. Each chapter offers two cases that illustrate the main points of the chapter.
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