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It also includes an increased IMC and brand focus. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For educator access, contact your Pearson representative.
Advertising & IMC: Principles and Practice, 10th Edition by Sandra Moriarty, Nancy Mitchell, William Wells Advertising & IMC: Principles and Practice, 10th.
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Book Synopsis For introductory courses in advertising. An accessible, well-written, and studentfriendly approach to advertising. Advertising tracks the changes in today s dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.