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36 Great Brand Guidelines Examples
How do you align a team around using brand assets properly? Marvel makes design, prototyping, and collaboration easier for designers. As a web-focused company, their brand requires detailed digital specifications that are covered in this always up-to-date style guide. Moreso than other types of companies, airlines must embrace diversity and flexibility in their brand communications. There are so many potential identity applications , going from napkins to full-sized airplanes, that every design choice is particularly challenging — therefore that much more exciting. How do you go about sourcing colors for a city brand?
A comprehensive brand book illustrating the DNA guidelines of hungry consumers with edgy fashion and quirky lifestyle products at an.
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Cohesive Brand Guidelines
Written by Simon Andrys. Brand integrity is a fragile thing, so it needs to be treated as such. Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. As a result, take this as a great opportunity to explore a new brand without bias. Even though LinkedIn is primarily a website and mobile app, they make sure to cover any print materials. They have one of the cleanest brand guidelines I have come across — full of resources, even downloadable print and web color pallettes to import when designing new collateral. They even wrote an in-depth Medium article about the process and symmetry of the three dots.
Brand book, which is also called brand guideline or style guide, is a set of rules that explain how your brand works, which are your main brand elements and what is the main goal of your brand. They are like strategic guidelines, as it covers all the aspects of your brand. Overall, brand book serves the following purposes for your business:. If you have a small company, you may think that a brand book is not so important to have, but every brand out there should have this style guide to make sure that all of their visual elements are consistent with each other. Suppose that you are the only designer in your company. You design all of the visual elements, like logo, website, business cards and other materials. Now, suppose that after several years, a second designer is hired to handle some of your workload.