Authentic Logo Design Process – Free Ebook
It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting , a logotype was one word cast as a single piece of type e. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals c. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
Since I have been posting a logo per day on my other website Logo of the Day , which showcases and awards the best logo designs from around the world. The variety, creativity and calibre of these logos is second to none and I am really excited to share the work of these talented designers. So go ahead and subscribe for free below. Already a subscriber? Email me and I will send the PDF to you.
When it comes to free ebooks, recent years have seen a lot to offer. Of course, there's always been a healthy market for design written by experts, and this isn't likely to change any time soon. Sometimes there's just no substitute for splashing your cash and getting high quality content in return. But there's a growing movement towards free and 'freemium' content on the web. And the quality of the content is often on a par with the books you'd part with cash for. Clearly nobody can afford to print and distribute free physical books, but in this age of tablets, smartphones and laptops the electronic book offers a fantastic, and very cheap, way to spread this content. If you do have some cash to spare, take a minute to browse our guide to the best graphic design books — you can be sure you won't be wasting your money.