25 Must-Read Books for Product Managers & Product MarketersYes, add me to your mailing list. It requires constant hard work- communicating with customers, promoting products and taking complaints. Apart from formal training and education, a little extra knowledge will take you a long way, not only for product marketing but in every field. And the best way to gain extra knowledge is through books. So here are ten books that you must read if you are trying to hone your skills for product marketing.
10 Best Product Marketing Books That Every Marketeer Needs To Read!
New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one blind, take a look at our list of top product management and product marketing books for tried-and-true recommendations from the PMM community. Examine the role from all sides to learn not only how to land a job, but master your daily responsibilities and advance your career as well. Start by understanding the keys to success, then learn how to become a product expert and customer advocate, effectively manage your teams and increase productivity, and further your career. Learn how to create "viral loops" so users instinctively reach for your product, build customer engagement, and develop products people love. So says Marty Cagan, whose book takes you through how you should decide which products and designs to pursue, how to prove your proposed product will be successful, defining a minimum viable product, and juggling the conflicting needs of execs, customers, sales, engineering, and design.
For even the most gifted marketers, natural intuition isn’t enough.
Are You A Product Marketer? We write regularly about product marketing on the Drift Blog. Subscribe and we'll send you our best product marketing content every week. This book was originally released in and has truly stood the test of time as one of the best marketing books. Steve Blank is credited with the Customer Development methodology, which helped launch the Lean Startup movement. Traditionally, sales has been more of an art than a science, but Mark Roberge wanted to break that mold. There are few people in the business world that are more fascinating that Elon Musk.
Are you looking for the best product marketing books? Here, you will find 21 legendary picks for product marketing. These books will help you become a better product marketer and a better manager for your product team. Robert Cialdini. If you are a product marketer or the lead of a product team, then you should know that:. Building a great product that customers love, is essential to succeed in business. This book is going to teach you exactly that: how to build products that customers love.