Blue and red ocean strategy pdf

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blue and red ocean strategy pdf

Red Ocean Traps

It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain an edge on your competition. Red Ocean Strategies: A red ocean strategy involves competing in industries that are currently in existence. This often requires overcoming an intense level of competition and can often involve the commoditization of the industry where companies are competing mainly on price. For this strategy, the key goals are to beat the competition and exploit existing demand.
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Published 02.01.2019

Blue Ocean Strategy Summary

Blue Ocean Strategy & Shift Tools. W. Chan Kim & Renée Mauborgne coined the terms red and blue oceans to denote the market universe. The chart above summarizes the distinct characteristics of competing in red oceans (Red Ocean Strategy) versus creating a blue ocean (Blue Ocean.

Red Ocean Traps

This blog article is a overview of some of the key points of the book by W. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click the link above or the picture below to read more. Interested in buying the book? Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant. An exmaple of a blue ocean strategy is Netflix.

To understand red ocean strategy let us begin by defining blue ocean strategy. Blue Ocean Strategy is where a company creates a completely new market space or market category. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. You can think of a blue ocean being a place where the sailing is easy uncontested with clear water if you can successfully introduce an offering. Blue Oceans can be thought of as markets that do not exist yet. The microwave oven would have been a blue ocean in the s.

Chan Kim and Renee Mauborgne after a decade-long study of strategic moves on more than 30 industries over year.
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Red Ocean Strategy Disadvantages

Red oceans are all the industries in existence today — the known market space, where industry boundaries are defined and companies try to outperform their rivals to grab a greater share of the existing market. Cutthroat competition turns the ocean bloody red. Blue oceans denote all the industries not in existence today — the unknown market space, unexplored and untainted by competition. The chart above summarizes the distinct characteristics of competing in red oceans Red Ocean Strategy versus creating a blue ocean Blue Ocean Strategy. Get Blue Ocean Shift to learn the ins and outs of how to put this tool in practice. In their New York Times bestselling book, Blue Ocean Shift , Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process. All rights reserved.

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling Blue Ocean Strategy have spent over a decade exploring that question. To succeed in the long term, companies must find ways to create new markets.

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