Essentials of marketing by Brassington, Frances, Pettitt, StephenPublished by Financial Times Management Seller Rating:. About this Item: Financial Times Management, Condition: Good. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Seller Inventory GRP
Essentials of marketing
Featuring five incredible women who will prove to be every bit as beloved as Lou Clark, the unforgettable heroine of Me Before You. Like Brassingtons Principles of Marketing , this essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?