Ten Ways Big Data Is Revolutionizing Marketing And SalesOf the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains. Streamlining routine pricing decisions in commodity-driven industries where products are inelastic is also happening today. Increasing the quality of sales leads, improving the quality of sales lead data, improving prospecting list accuracy, territory planning, win rates and decision maker engagement strategies are all areas where big data is making a contribution to sales today. In marketing, big data is providing insights into which content is the most effective at each stage of a sales cycle, how Investments in Customer Relationship Management CRM systems can be improved, in addition to strategies for increasing conversion rates, prospect engagement, conversion rates, revenue and customer lifetime value. For cloud-based enterprise software companies, big data provides insights into how to lower the Customer Acquisition Cost CAC , Customer Lifetime Value CLTV , and manage many other customer-driven metrics essential to running a cloud-based business.
Style and Statistics: The Art of Retail Analytics
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You are currently using the site but have requested a page in the site. Would you like to change to the site? Brittany Bullard. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems.