Switch PDF Summary - Dan & Chip Heath | 12min BlogPrint Hardcover Audiobook. In one study, people with the large buckets ate 53 percent more popcorn than people with the medium size. For anything to change, someone has to start acting differently. The brain has two independent systems at work at all times. Jonathan Haidt, the author of The Happiness Hypothesis , says that our emotional side is an Elephant and our rational side is its Rider.
Switch By Chip & Dan Heath - Animated Book Review - Between The Lines Book Summaries
Switch - by Chip Heath and Dan Heath
Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Our flagship business publication has been defining and informing the senior-management agenda since Our learning programs help organizations accelerate growth by unlocking their people's potential. Supporting the interview are two case examples excerpted from the book. The Quarterly : Could you please quickly summarize the core ideas in Switch for the benefit of those who have not yet read it? Chip Heath: The core idea is that there are two sides to the way human beings think about any issue. At work, the rational side may say that the company needs to go in a different direction.
Great great great great GREAT psychology book about real ways to make change last - both personal and organizational. So many powerful insights, based on fact not theory.
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