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7 Minute Media - Understanding McLuhan
Understanding Media and Culture: An Introduction to Mass Communication
Thank you for your patience and we apologise for any inconvenience. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology. The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies. I will be suggesting this text as a supplimentary text but dont think its fits in to what I had in mind for the course. Very interesting and in-depth text book, although it is a little bit challenging for my first-year undergraduate students.
According to Jack Lule, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more.
Chapter 1: Media and Culture. Media and Culture. 2. Intersection of American Media and Culture 4. The Evolution of Media. 8. Convergence.
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TABLE OF CONTENTS
Description : The text will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future. Home page url.