Business Research A Practical Guide for Undergraduate and Postgraduate Students Pdf Book
Aim of the book The success of the previous editions of Business Research has led to the development of this fully revised and expanded fourth edition. It is intended to provide practical guidance to students and early career researchers who are conducting research in business and management disciplines. The successful format of the earlier editions has been retained, but the design has been improved to better meet the needs of students and those responsible for teaching research methods. Each chapter is clearly structured around a particular topic and the different aspects are simply described and explained. As many first-time researchers find the language of research off-putting, we introduce terms gradually and provide key definitions in the margin. For ease of reference, the key terms are listed in the glossary at the end of the book. There is further reading at the end of each chapter, together with practical activities that encourage discussion and reflection.
Jill Collis , Roger Hussey. Flyer Sample chapter. Recommend to library , View companion site. Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the