Pen and Sword Books: Titles by Philip SidnellEver finish a book and wish you could ask the author over for a little follow-up conversation? Well, here's your chance. In each issue we'll announce a featured selection, which could either be a new release or a classic in the field. We'll give you a month or so to read it, then invite the book's author to take questions and interact with readers online for a pre-arranged period usually a week at airspacemag. The authors typically will be astronauts, pilots, journalists, and aerospace historians. The featured book this month is The Dream Machine: The Untold History of the Notorious V Osprey , by Richard Whittle, a veteran military and aviation reporter who tells the story of one of the most controversial and fascinating aircraft ever flown.
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It came to dominate the mail-order book-club business in the U. The firm collapsed in BCA was established in and was jointly owned by W. The business model of the company was to encourage book buying in the retail marketplace by signing customers on to memberships of book selling syndicates, wherein they could buy mass market published books at a substantially reduced price rate compared to the same books' sale prices in high street retail outlets. The drawback was that in exchange for this reduced price, customers or book club "members" , in joining a syndicate signed a legal contract agreeing to purchase a minimum number of books from titles' lists offered by BCA each year, this way compensating BCA for the lower prices by sales volume. In the medium term this business model ran into difficulty as customers who had signed on for this process attracted in by low prices for a particular book or two that they were interested in, found themselves required to purchase books beyond that which they didn't necessarily want merely to fulfill their contractual obligations.
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